Over 12 million people have seen a small business in the media that has used one of our DIY PR kits.

Over 12 million people have seen a small business in the media that has used one of our DIY PR kits.

IT'S ALL ABOUT THE BUSINESS OUTCOME

"We’ve been in the media 20+ times since we started doing our own PR four months ago. The media now rings us to feature our products. Business is good.'

Julia Hill. Founder

"We’ve been in the media 20+ times since we started doing our own PR four months ago. The media now rings us to feature our products. Business is good.'

Julia Hill. Founder

Luxewalls

Luxe Walls is the new leader in removable, reusable, self-adhesive wallpaper. It offers thousands of high quality images, which can be printed on its wallpaper and used to transform homes and offices.

Co-founder, Julia Hill decided to tackle the PR for the launch herself and used our ‘Launch Me’ kit to do so.

She has since moved on to our ‘Boost Me’ kit and has secured coverage in over 16 top media titles in just six months.

What Julia loves

"Working with Jocelyne from I Do My Own PR was one of the best decisions we made.

"The I Do My Own PR steps are laid out in a way that give you a solid direction of where to go and the instructions of how to get there. Knowing Jocelyne is there for support is an added benefit, especially when starting out.

"Over the last four months we have had great success with websites, magazines and newspapers embracing our product. I Do My Own PR gave us the tools and confidence to achieve all of this."

Free media coverage so far

"I followed the process.
From a single piece of coverage we got 75 sales within 48 hours."

Sam Davy. Chief Ball Officer 

"I followed the process.
From a single piece of coverage we got 75 sales within 48 hours."

Sam Davy. Chief Ball Officer 

PARK Social Soccer

Sam is the former Apple Global Creative Director hired directly by Steve Jobs. He understands the power of PR.

He used our 'Launch Me' kit to spread the word about his socially conscious 1-for-1 football brand PARK Social Soccer.

He’s just started doing his own PR and is already getting free media exposure and sales off the back of it.

What Sam loves

"PARK is a startup socially conscious brand and as such we don't have the deep pockets to commission a full-time PR agency. Even though we believe in the power of PR to move the business forwards... catch22!

"Up steps I Do My Own PR, for an affordable price we can now access top PR knowledge and guidance. They gave us the tools to do it ourselves and we're actually enjoying being in the driving seat!"

Free media coverage so far

Want to know your chances of
getting similar PR success?

Want to know your chances of
getting similar PR success?

Hawkesteam

"I woke up to my business on the front page of newspapers, across national breakfast TV and radio. We're now stocked in over 350 outlets nationally including Coles."

Nathan Lennon. Co-founder

Hawkesteam

"I woke up to my business on the front page of newspapers, across national breakfast TV and radio. We're now stocked in over 350 outlets nationally including Coles."

Nathan Lennon. Co-founder

Hawke's Brewing Co.

Nathan and his business partner had a dream to meet Bob Hawke. They went one step further and set up a beer company with him.

Bob couldn't be happier as every beer sold helps Landcare Australia, the charity he helped to set up - cheers.

On the morning of the launch, they woke up to front-page headlines, trending stories online and national breakfast TV and radio talking about their beer.

They used our 'Launch Me' kit to get the job done properly and quickly.

What Nathan loves

"We saw real value in learning a skill that we could use again and again as we grow our business. Getting an up to date media list of every contact in town and the guidance that Jocelyne gave us as part of the kit was invaluable. The I Do My Own PR tool was easy to use and packed full of great tips and advice. We simply wouldn’t have got the results we did without using it.

"We found that the media responded really well to us approaching them directly; they seemed to respect the fact we were doing it ourselves. Now we have kickstarted some great relationships with media that will be absolutely key to our growth as we roll out our beer around the country and we’ve saved ourselves thousands of dollars in the process.”

Free media coverage so far

family-shot1

"The phones started ringing at 5.34am with sales calls the moment our story ran in Fairfax newspapers around the country and what's more, it's still ringing!"

Jasmin Telford. Co-founder

family-shot1

"The phones started ringing at 5.34am with sales calls the moment our story ran in Fairfax newspapers around the country and what's more, it's still ringing!"

Jasmin Telford. Co-founder

Baxter Blue Eyewear

Jasmin and Aaron Telford decided to personally take on the issue of digital eyestrain.

They launched a fashionable range of glasses that helps filter out harmful blue light for digital devices.

An option already existed for people who wore prescription glasses, but not for those that didn’t.

They used 'Launch Me' to kick-start the sales machine.

What Jasmin loves

“We knew we had a great story, however we needed help understanding the best way to package that story up and how to contact the media to give us the greatest chance of success.

“Jocelyne put us on the right track with just one session and we got the results we wanted.”

Free media coverage so far

Generate

“We’re using the kit to create brand recognition and establish ourselves as thought leaders, all with the added bonus of boosting our SEO ranking."

Ben Fletcher. Managing Director

Generate

“We’re using the kit to create brand recognition and establish ourselves as thought leaders, all with the added bonus of boosting our SEO ranking."

Ben Fletcher. Managing Director

Generate

Creative agency accounting specialist, Generate, wanted to raise its profile in the small business media.

Managing partner, Ben Fletcher, tasked his Practice Manager with learning the skill of PR using our ‘Boost Me’ kit.

She handled the whole process from beginning to end and managed to get opinion pieces written by Ben into two key business titles plus he was quoted in an article that ran across all Fairfax titles.

What Ben loves

"Within three hours, someone in our office with no prior experience was up to speed on how PR works and is now rolling out multiple stories.

"Highly recommend checking it out as this service is a great option for SME businesses that might not necessarily have the budget for an external PR firm."

Free media coverage so far

Strangelove lineup

"I Do My Own PR, reduced the process to a set of simple steps and – by the end – I had a simple, powerful story to put out to media (and a method for putting it out)."

James Bruce. Founder

Strangelove lineup

"I Do My Own PR reduced the process to a set of simple steps and – by the end – I had a simple, powerful story to put out to media (and a method for putting it out)."

James Bruce. Founder

StrangeLove Beverage Co.

Melbourne based brand, StrangeLove, released a range of super-premium mixers. 

The brand needed to hit the ground running in order to capitalise on the trend of craft drinks and consequently penetrate the market quickly.

The challenge was establishing credibility for the brand from the start to help open doors for the sales team. Getting media coverage was the fastest and most effective way to build trust for the brand within the industry.

What  James loves

"Before finding I Do My Own PR, my experience of PR seemed to consist almost entirely of paying for other people to eat canapes.

"I was stuck in the grey area of not being able to afford a high-end PR agency and feeling like it was beyond my skill set to do it internally.

"I Do My Own PR reduced the process to a set of simple steps and – by the end – I had a simple, powerful story to put out to media (and a method for putting it out).

"Better yet, it is a process I have gone back to again and again. I recommend it without any hesitation!"

Free media coverage so far

Heba-hero-image2

"Whenever we were in media we noticed a material uptick in website visits and social media followers which is an important part of our business strategy.”

Heba Shaheed. Founder

Heba-hero-image2

"Whenever we were in media we noticed a material uptick in website visits and social media followers which is an important part of our business strategy.”

Heba Shaheed. Founder

Pelvic Expert

Heba Shaheed is The Pelvic Expert. As her title suggests, she is a go-to person on anything relating to the pelvic floor and for women recovering post pregnancy.

She used our ‘Build Me’ kit to reaffirm her standing as THE expert in this space. After just one session with one our experts, she secured guest posts and opinion pieces in The Guardian, Mamamia and The Daily Mail Australia.

What Heba and Nabeil loves

"We learnt some great insights from I Do My Own PR and were a lot more comfortable contacting journalists from media outlets that we were keen to do PR with.

"We were featured in mainstream publications and niche women's magazines. Whenever we were in media we noticed a material uptick in website visits and social media followers which is an important part of our business strategy.

Free media coverage so far

Id-do-my-own-pr_Layne-Beachley

“We had a Mt Everest of a spike in website and Facebook traffic when our stories ran and applications to our scholarship program rocketed. It’s just what we needed to finish off the year.”

Kelly Holcroft. Head of Scholarships & Alumni

Id-do-my-own-pr_Layne-Beachley

“We had a Mt Everest of a spike in website and Facebook traffic when our stories ran and applications to our scholarship program rocketed. It’s just what we needed to finish off the year.”

Kelly Holcroft. Head of Scholarships & Alumni

Aim for the Stars Foundation

The Layne Beachley Aim for the Stars Foundation empowers women to achieve their dreams by providing mentoring and sponsorships.

AFTS needed to raise awareness of the scholarships and drive applications.

And what a result they got - WIN TV, Channel 7’s Daily Edition and The Canberra Times in just two weeks.

What  Kelly loves

“What I loved the most was having someone looking over my shoulder to reinforce that we were doing the right thing and to tell us which story to go with.

“I needed a simple process to follow and I needed someone to tell me which media to contact. We now have direct relationships with the key media in our area.”

Free media coverage within 2 weeks

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FANS AND JOURNALIST SUPPORTERS

paul

“It’s always refreshing to hear directly from a business owner. Nobody can express the passion and give you the authentic insights and information on their market as a founder can.”

Paul Colgan, Editor-in-chief. Business Insider

nick

“Absolute game changer for any small business wanting to unleash the power of PR on a tight budget. Getting media exposure for your business should be on every founder's radar."

Nicholas Humphrey, Author of The Penguin Small Business Guide,
The Business Startup Guide and the Maverick Executive (Wolters Kluwer)

adam d

"As a start up needing PR but with no big Budget, I Do My Own PR was a godsend. The product is first class. Three straight forward steps, the content is gold, it has examples and videos and the amazing support I got from Jocelyne (even when on holiday) meant I was able to write a compelling piece and send it out. Highly recommend these guys.

Adam D, Founder. Stampp

danni s

"This is a great DIY PR option for small businesses. I have two businesses and I used the premium service. It has really helped me work out how to communicate my company message effectively. The process cut through the clutter and gave me clear vision on how to best tell our story."

Danni Sweeting, Founder. Sweeting Studio

pete

"Getting access to Jocelyne was amazing. It gave us the confidence of knowing we were approaching media in the right way and with the right materials and meant we got better results.”

Pete Klestov, co-founder. LocalMum

kate f

"The I Do My Own PR kit is an invaluable tool that for a small investment, steps you through what you need to do to ensure your fundraising and campaign efforts are maximised."

Kate Frost, former CEO of YWCA NSW & Learning Links and Head of Fundraising The Smith Family.

dave gi

"We used these guys to launch our new beer brand. They have totally demystified PR with their DIY kit. Simple to use and loads of support if you need it from Jocelyne and the team. We’re now flying solo and doing all our own PR."

David Gibson, co-founder. Hawke's Brewing Co.

dave span

“This tool really levels the playing field for craft brands that don’t have the budgets for PR agencies. The skills of identifying a real story and approaching the media properly are something all business owners should learn. A tool such as this can only be a great thing for the industry.”

David Spanton, publisher of Bartender Magazine

The Tramway Substation, 10 Hancock Street, Rozelle, Sydney, NSW, Australia.
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