Over 15 million people have seen a small business in the media that has used one of our DIY PR kits.
Over 15 million people have seen a small business in the media that has used one of our DIY PR kits.
Just some of the media our users have got themselves into using our PR kits.
Just some of the media our users have got themselves into using our PR kits.
WHO IS LAUNCH ME FOR?
You're most likely a startup doing something a little different or you're a small business launching a new product or service.
We put you in the launch camp if your product is ready, your website is live, you've ironed out any major kinks & you haven't told the media that you've launched yet.
We put you in the launch camp if your product is ready, your website is live, you've ironed out any major kinks & you haven't told the media that you've launched yet.
Once a story is published, other media outlets will class your launch as old news. You get one chance to launch, so do it the right way.
Once a story is published, other media outlets will class your launch as old news. You get one chance to launch, so do it the right way.
“It’s always refreshing to hear directly from a business owner. Nobody can express the passion and give you the authentic insights and information on their market as a founder can.”
Paul Colgan, Editor-in-chief.
Follow our simple process. Get 1:1 access to us. We'll tell you what to say,
check everything & give you the right media contacts.
APPEARING IN THE MEDIA
IS A MASSIVE MILESTONE. IT FEELS GREAT AND SAYS YOU'RE ONE TO WATCH
Follow our simple process.
Get 1:1 access to us. We'll tell you what to say, check everything & give you the right media contacts.
9 REASONS PR WILL
KICKSTART YOUR LAUNCH
PR is your business appearing in newspapers, magazines, blogs, TV & radio. It’s like word-of-mouth on steroids. It gives you instant reach, recognition & trust. And that means sales.
Sales starter
PR starts the sales conversation.
When people hear about your business in the press, they are more likely to trust what you’re selling. They arrive at your business with a credit card in hand.
Awareness
When your brand appears in the media, it naturally raises your profile. People hear about you and it puts you front of mind. The phone starts ringing and your web traffic shoots up. Now you just need to convert them.
Trust & credibility
People are far more willing to purchase a product reported on by trusted media. A story written by an independent journalist is so much more credible than an ad or social post ever could be.
As featured in
When you appear in the media, you can put the logos on your website like a badge of honour.
Google ranking
Google looks for genuine, trustworthy content so if a trade magazine mentions your company and links to your website then this will increase your ranking on Google too.
Own your space
Your product can be better than anything your competitors have to offer, but if they beat you to the punch and capture the attention of the media first, then the territory is theirs.
Mass reach
Getting media coverage is like word of mouth on steroids. It’s like a friend’s recommendation but targeted to thousands of people at once.
It's free!
Unlike advertising, you don’t pay the media to write about you. If a journalist likes what you are about, they will run a story on you totally free of charge and that’s why it’s so powerful.
One chance
You only launch once, so don’t blow it!
HOW IT WORKS
HOW IT WORKS
The process is run online, so you work around your own schedule.
It's easy to follow and it's quick - we've had users reach out to the media within 4 hours of logging in for the first time.
The process is built for success so you also get one-on-one time with one of our experts to guide you through.
Below is how PARK Social Soccer founder Sam went through the Gold process to launch his brand.
1
Sam filled in the Discovery Worksheet.
He emailed it to us - this told us everything we needed to know about his business.
45 mins of Sam's time
2
1:1 session.
At the end of the session, Sam knew his pitch story and which media to talk to. ^
Sessions are in person, on the phone or via webcam.
1 hour - together
3
Worked through the 3 Step online process.
Sam downloaded the templates & prepared his media materials. He emailed them to us to check.*
3 hours of Sam's time
4
Time to reach out to the media.
Sam was then ready to begin his media outreach.
As part of the package, he got 30 days phone & email support from Jocelyne while he approached the media. She was like a cheerleader. People love this as we advise them in real-time and that means an even greater chance of success.
60 mins of Sam's time
(and support from us)
Coverage results
You'll need to commit 5-6 hours of time for a launch. This time is spread out.
We've had people go out to the media within four hours.
^Bronze gets a 20 min call. Silver 30 mins and Gold 60 mins *We only check materials and give 30 days support on Silver & Gold.
WATCH SAM'S STORY
WATCH SAM'S STORY
PRICING
You get one chance to launch to the media. Having us guiding you on your launch will give you the
best chance of success. You choose the level of expert guidance you want.
This is great value. If you engaged our PR agency Good Citizens to do your launch for you,
it would cost you anything between $10k-35k.
FREE
ASSESSMENT
Before you commit, we're happy to give you a green or red light on whether PR could help your business. The last thing we want you to do is waste valuable time & money.
All prices are quoted in Australian $. Prices do not include GST which will be added at checkout.
BENEFITS OF OUR KITS
DON'T JUST TAKE OUR WORD...
We recently appeared on SBS TV. You can see our product in action with a few of our users.
ONE THE BEST INVESTMENTS YOU CAN MAKE AT LAUNCH
BANG FOR BUCK
We're one of the fastest ways to get your business seen en mass in newspapers, online, blogs, TV and radio - earning you instant recognition.
SALES STARTER
PR doesn't close sales, it starts them.
When people hear, trust and like what they
see, they'll arrive at your business with a
credit card in hand.
WORLD CLASS 1:1 ADVICE
We've launched everything from drinks, airlines, games, apps and tv shows. Have us directly on your launch at a price that suits your budget.
WHO'S CREATED THIS KIT?
Over the last 20 years, Jocelyne Simpson and Nik Robinson have advised some of the world’s most loved brands on how to get free media exposure. Between them, they have launched drinks, airlines, deodorants, computer games, Hollywood blockbusters, radio shows and more.
Over the last 8 years they have focussed on small business like yours. You can have 1:1 help and direct access to them on your launch via the Bronze, Silver and Gold kits.
We are the official PR partner of fintech startup incubator, Stone and Chalk. They think of us as their go-to friendly PR experts.
We work with Connecting Up to provide PR support to over 28,000 charities and NFPs.
The Tramway Substation, 10 Hancock Street, Rozelle, Sydney, NSW, Australia.
© 2018. I Do My Own PR. All rights reserved. ABN 12 167 892 613