Over 15 million people have seen a small business in the media that has used one of our DIY PR kits.

Over 15 million people have seen a small business in the media that has used one of our DIY PR kits.

GO FROM A FEW TO A FEW MILLION
KNOWING ABOUT YOUR LAUNCH

GO FROM A FEW TO A FEW MILLION KNOWING ABOUT YOUR LAUNCH

Just some of the media our users have got themselves into using our PR kits.

Just some of the media our users have got themselves into using our PR kits.

WHO IS LAUNCH ME FOR?

You're most likely a startup doing something a little different or you're a small business launching a new product or service.

We put you in the launch camp if your product is ready, your website is live, you've ironed out any major kinks & you haven't told the media that you've launched yet.

We put you in the launch camp if your product is ready, your website is live, you've ironed out any major kinks & you haven't told the media that you've launched yet.

Once a story is published, other media outlets will class your launch as old news. You get one chance to launch, so do it the right way.

Once a story is published, other media outlets will class your launch as old news. You get one chance to launch, so do it the right way.

family-shot1

“The phones started ringing at 5.34am with sales
calls the moment our story ran nationally!"

Aaron & Jasmin Telford

Launched Baxter Blue glasses with I Do My Own PR
SAM-COVERAGE

"I followed the process and from a single piece of
coverage  we got 75 sales within 48 hours"

Sam Davy

Launched PARK Social Soccer with I Do My Own PR
Hawkesteam

"I woke up to blanket national coverage. We're now
stocked in over 350 outlets including Coles nationally"

Nathan Lennon

Launched Hawke's Brewing Co with I Do My Own PR

“It’s always refreshing to hear directly from a business owner. Nobody can express the passion and give you the authentic insights and information on their market as a founder can.”

biz3

Paul Colgan, Editor-in-chief.

Follow our simple process. Get 1:1 access to us. We'll tell you what to say,
check everything & give you the right media contacts.

APPEARING IN THE MEDIA
IS A MASSIVE MILESTONE. IT FEELS GREAT AND SAYS YOU'RE ONE TO WATCH

Follow our simple process.
Get 1:1 access to us. We'll tell you what to say, check everything & give you the right media contacts.

9 REASONS PR WILL
KICKSTART YOUR LAUNCH

PR is your business appearing in newspapers, magazines, blogs, TV & radio. It’s like word-of-mouth on steroids. It gives you instant reach, recognition & trust. And that means sales.

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Sales starter

PR starts the sales conversation.
When people hear about your business in the press, they are more likely to trust what you’re selling. They arrive at your business with a credit card in hand.

2

Awareness

When your brand appears in the media, it naturally raises your profile. People hear about you and it puts you front of mind. The phone starts ringing and your web traffic shoots up. Now you just need to convert them.

3

Trust & credibility

People are far more willing to purchase a product reported on by trusted media. A story written by an independent journalist is so much more credible than an ad or social post ever could be.

 

4

As featured in

When you appear in the media, you can put the logos on your website like a badge of honour.

5

Google ranking

Google looks for genuine, trustworthy content so if a trade magazine mentions your company and links to your website then this will increase your ranking on Google too. 

6

Own your space

Your product can be better than anything your competitors have to offer, but if they beat you to the punch and capture the attention of the media first, then the territory is theirs.

7

Mass reach

Getting media coverage is like word of mouth on steroids. It’s like a friend’s recommendation but targeted to thousands of people at once.

8

It's free!

Unlike advertising, you don’t pay the media to write about you. If a journalist likes what you are about, they will run a story on you totally free of charge and that’s why it’s so powerful.

9

One chance

You only launch once, so don’t blow it!

"The process is really simple.
They're seriously helpful."

Sam Davy. PARK Social Soccer

HOW IT WORKS

HOW IT WORKS

The process is run online, so you work around your own schedule.
It's easy to follow and it's quick - we've had users reach out to the media within 4 hours of logging in for the first time.
The process is built for success so you also get one-on-one time with one of our experts to guide you through.

Below is how PARK Social Soccer founder Sam went through the Gold process to launch his brand. 

1

Sam filled in the Discovery Worksheet.
He emailed it to us - this told us everything we needed to know about his business.

45 mins of Sam's time

2

1:1 session.
At the end of the session, Sam knew his pitch story and which media to talk to. ^
Sessions are in person, on the phone or via webcam.

1 hour - together

3

Worked through the 3 Step online process.
Sam downloaded the templates & prepared his media materials. He emailed them to us to check.*

3 hours of Sam's time

4

Time to reach out to the media.
Sam was then ready to begin his media outreach.

As part of the package, he got 30 days phone & email support from Jocelyne while he approached the media. She was like a cheerleader. People love this as we advise them in real-time and that means an even greater chance of success.

60 mins of Sam's time
(and support from us)

Coverage results

You'll need to commit 5-6 hours of time for a launch. This time is spread out.
We've had people go out to the media within four hours.

^Bronze gets a 20 min call. Silver 30 mins and Gold 60 mins *We only check materials and give 30 days support on Silver & Gold.

WATCH SAM'S STORY

WATCH SAM'S STORY

adam d

Adam D, Founder. Stampp

"As a start-up needing PR but with no big Budget, I Do My Own PR was a godsend.
1:1 service outstanding. Highly recommend these guys."

Julia Hill

Julia Hill, Founder. Luxe Walls

"Working with I Do My Own PR was one of the best decisions we made. The support is amazing!
28 pieces of coverage so far including TV & radio!"

aaron

Aaron Telford, Founder. Baxter Blue Eyewear

"We appeared on the Channel 9 News. We've had the best sales month ever.
We're running out of product!"

pete

Pete Klestov, Co-founder. Local Mum

"Getting access to Jocelyne was amazing. She told us our pitch
and gave us the media contacts."

sam

Sam Davy, Chief Ball Officer. Soccer Park Social

 "These guys are super helpful. You only get one chance to
launch and you have to do it right."
 

ben

Ben Fletcher, Managing Director. Generate

 "Within three hours, someone in our office with no prior PR
experience was rolling out multiple stories."

dave gi

Dave Gibson, Co-founder. Hawkes Brewing Co

"They have totally demystified PR. Simple to use and loads of support.
We use them all the time as a sounding board."

Mark2

Mark McOnie, Founder. Branch Out

"Really appreciate the support, it's beyond what I expected
to be honest so I'm very grateful."

Kelly

Kelly Hartigan, Level Clothing

"Having real-time access to Jocelyne on the phone & email
as we launched to the media was amazing."

james

James Bruce, Founder. StrangeLove Beverage Co.

"It's a process I have gone back to again and again.
I recommend it without any hesitation!"

sarah

Sarah Donges, Founder. Box For Monkeys

"They are incredibly honest about what they can do for your business.
You get targeted ideas rather than a blanket approach with no results. "

mario

Mario Augusto, Founder. Purposit

"These guys are super helpful and seriously connected."

PRICING

You get one chance to launch to the media. Having us guiding you on your launch will give you the
best chance of success. You choose the level of expert guidance you want.

This is great value. If you engaged our PR agency Good Citizens to do your launch for you,
it would cost you anything between $10k-35k.

FREE

ASSESSMENT

GREEN LIGHT
RED LIGHT

Before you commit, we're happy to give you a green or red light on whether PR could help your business. The last thing we want you to do is waste valuable time & money.

BRONZE

$797

1 x single payment  

50 media contacts  

Examples and tips  

Templates to copy  

Personalised video advice  

Updated media list  

Media materials check

Email support 30 days

Phone support 30 days

SILVER

$1847

1 x single payment  

75 media contacts  

Examples and tips  

Templates to copy  

1:1 working session 30 mins  

Updated media list  

Media materials check  

Email guidance (30 days)  

Phone guidance 30 days

GOLD - Most Popular

$2397

1 x single payment  

Bespoke media contacts list  

Examples and tips  

Templates to copy  

1:1 working session 1 hr  

Updated media list  

Media materials check  

Email guidance (30 days)  

Phone guidance (30 days)  

All prices are quoted in Australian $. Prices do not include GST which will be added at checkout.

stripe 3

Money Back Guarantee
Our approach is refreshingly straight up & honest. If you purchase any kit and you don't think it will benefit your business, we will refund you within 7 days of purchase prior to any 1:1 session or time. If we also think after working with you 1:1 we don't think this is the best use of your time or money we will refund you in full. 

BENEFITS OF OUR KITS

PROVEN PROCESS

A step by step process that shows you how to get free publicity.

MEDIA CONTACTS

We'll share the right contacts with you. It's about quality, not quantity.

1:1 HAND HOLDING

World-class experts on hand to help you at the crucial parts.

COST EFFECTIVE

Our kits offer a solution to fit your budget.

MONEY BACK GUARANTEE

If it's not going to benefit your business we'd rather sleep easy and give you a refund.

SIMPLICITY

When things are simple, they're easy to follow. Everything is split into modules.

YOU PICK THE PACE

We've had clients reach out to the media within 4 hrs. You pick how quickly you want to go.

RIGHT FIRST TIME

Don't waste your valuable time second-guessing. 

DON'T JUST TAKE OUR WORD...

We recently appeared on SBS TV. You can see our product in action with a few of our users.

ONE THE BEST INVESTMENTS YOU CAN MAKE AT LAUNCH

BANG FOR BUCK

We're one of the fastest ways to get your business seen en mass in newspapers, online, blogs, TV and radio - earning you instant recognition.

SALES STARTER

PR doesn't close sales, it starts them.
When people hear, trust and like what they
see, they'll arrive at your business with a
credit card in hand.

WORLD CLASS 1:1 ADVICE

We've launched everything from drinks, airlines, games, apps and tv shows. Have us directly on your launch at a price that suits your budget.

WHO'S CREATED THIS KIT?

nikandjoce
All logos for home page

Over the last 20 years, Jocelyne Simpson and Nik Robinson have advised some of the world’s most loved brands on how to get free media exposure. Between them, they have launched drinks, airlines, deodorants, computer games, Hollywood blockbusters, radio shows and more.

Over the last 8 years they have focussed on small business like yours. You can have 1:1 help and direct access to them on your launch via the Bronze, Silver and Gold kits.

stone and chalk_ido

We are the official PR partner of fintech startup incubator, Stone and Chalk. They think of us as their go-to friendly PR experts.

Connecting up_i do my own pr

We work with Connecting Up to provide PR support to over 28,000 charities and NFPs.

The Tramway Substation, 10 Hancock Street, Rozelle, Sydney, NSW, Australia.
© 2018. I Do My Own PR. All rights reserved. ABN 12 167 892 613