This module is all about your launch story.

As you are launching for the first time, your story will be pretty straightforward; you will be announcing the arrival of your product or service, however, you still need to consider the best way to make this announcement.

You need to work out what you’re going to say to bring your story to life.

Work through the three steps. In the first step you will learn the theory, in the second you will create your media materials and the third you will reach out to media.

STEPS

Start at Step 1 and work your way through

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