Well done on taking your first step towards doing your own PR.
It’s a skill you will never regret learning.
All the business owners we speak to that have gone through our kits tell us that they view their business differently once they get to grips with what makes a story and how to get free media coverage.
It helps them understand not only what excites the media but also their customers; it helps them make better business decisions and plan more effectively for the future.
In this kit, we will work with you on your launch story.
Some of you will have launched a product or company before and for others, this will be your first foray into the startup world; either way, don’t worry, we’ll make sure you’re on the right track.
At the start, we will ask you to answer some questions about your business and from your answers, we will determine what your strongest story angle for launch is. We'll do this in our one-on-one session together.
We will then lead you through the process of getting ready to speak to media – from drafting your media materials to working out which media to target to understanding the best way to approach them.
Once you're happy with your media materials, you will send them to us to check and we'll send you back some suggested tweaks.
Throughout the process, we will ask you to read some brief background information, fill out some worksheets and work to pre-prepared templates.
LET'S GET STARTED
Please download and complete this worksheet
Once completed, please email it to us
A launch story is when you announce the arrival
of your product or service onto the market to the media.
Product reviews are when the media trial your
product and report their findings to their audience.
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