BUY EXTRA TIME WITH US

Once you've used the time allocate to the level of kit you bought you can re book the same again or select any of the other options.

What do I get in the video response?

We suggest you only use this if you plan on doing the 'News' module to do another story - you shouldn;t need us for any other module.

After you have purchased we will send you a quick Q&A form to fill in and send back to us. If we have further questions we will call you to discuss.

We then record a personalised video telling you your best story angle, any specific mead we think you should be talking too and further tips and advise.

You have the chance to email us back once with any questions around the video instructions.

You simply then work through the news module on your own.

Example video repsonse

HOW TO CONTACT THE MEDIA

Most journalists expect to get a pitch via email these days, however you can't just email a journalist your media release on its own and say ‘please see attached’.

You need to include a ‘pitch’ or a ‘sell’ with the release. You need to tell them why you think the event would work for their listings.

Never send out a bulk email cc’ing or even bcc’ing everyone. They will know that you simply blasted it out to everyone you could think of and they won’t respond well to that. You need to contact each person individually.

SENDING YOUR EMAIL TIPS

  • Use the journalist’s first name if you have it.
  • Get to the point quickly. They really might not read past the first few lines, so you need to grab their attention fast.
  • Keep it short and punchy. Don’t just cut and paste your fact sheet into the email. Pick out the highlights and explain why it’s interesting to their audience.
  • Attach the media release to the email and direct them to it for more information. 
  • You can also attach some images as sometimes this can help as the journalist can see what it might look like on the page.
  • Include a link to a Dropbox folder with all the images to choose from (it’s a good idea to use bit.ly to create a shorter link that you can customise).
  • Be friendly but professional.
  • Remember to include your contact details and how best to get hold of you if they want more information.

PITCH EMAIL

This is your chance to hook them in and leave them excited to learn more.

What you put in the subject line can be the difference between the journalist reading your email and deleting it without even opening it, so spend some time on this.

Think about what makes your event special and lead with that – who’s your headline act, what unusual thing will people be able to sample, who is the event for? Eg ‘vintage lovers will go nuts for this event’; ‘100 craft beers under one roof’; ‘Never eaten green ants? Well now’s your chance!’

Download the pitch email template and we’ll walk you through what you need to do.

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WHAT'S NEXT?

Once you get hold of your contact, either by phone or via email, keep track of who said what by recording it in the status column on your media list.

Give contacts a chance to reply, but if you haven’t heard anything back for 72 hours, then you should  follow up with the journalist by email to see if they are interested.

However, there is a big difference between being persistent and being a pain! Never send more than two follow up emails. If you haven’t heard back after that, you can assume they are not interested and you should move on.

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Average time to complete

SAY THANKS

Remember to contact the journalist that wrote the story to say thank you.It can go a long way to making you a memorable contact and one they’d be happy to work with again. They may even reach out to you next time they write a story on your topic.

Journalists rely on social media to promote their own content, so it’s also important to share their coverage on your social channels. Also be sure to shout-out the writer and publication by tagging their relevant handles!

Share and boost

Share your articles across your social channels too. Once people start to comment and like your post, pay and boost it. It's a very effective way to spread your news.

WHAT'S NEXT?

Once you get hold of your contact, either by phone or via email, keep track of who said what by recording it in the status column on your media list.

Give contacts a chance to reply, but if you haven’t heard anything back for 72 hours, then you should  follow up with the journalist by email to see if they are interested.

However, there is a big difference between being persistent and being a pain! Never send more than two follow up emails. If you haven’t heard back after that, you can assume they are not interested and you should move on.

0 mins

Average time to complete

SAY THANKS

Remember to contact the journalist that wrote the story to say thank you.It can go a long way to making you a memorable contact and one they’d be happy to work with again. They may even reach out to you next time they write a story on your topic.

Journalists rely on social media to promote their own content, so it’s also important to share their coverage on your social channels. Also be sure to shout-out the writer and publication by tagging their relevant handles!

Share and boost

Share your articles across your social channels too. Once people start to comment and like your post, pay and boost it. It's a very effective way to spread your news.

WHAT'S NEXT?

Once you get hold of your contact, either by phone or via email, keep track of who said what by recording it in the status column on your media list.

Give contacts a chance to reply, but if you haven’t heard anything back for 72 hours, then you should  follow up with the journalist by email to see if they are interested.

However, there is a big difference between being persistent and being a pain! Never send more than two follow up emails. If you haven’t heard back after that, you can assume they are not interested and you should move on.

0 mins

Average time to complete

SAY THANKS

Remember to contact the journalist that wrote the story to say thank you.It can go a long way to making you a memorable contact and one they’d be happy to work with again. They may even reach out to you next time they write a story on your topic.

Journalists rely on social media to promote their own content, so it’s also important to share their coverage on your social channels. Also be sure to shout-out the writer and publication by tagging their relevant handles!

Share and boost

Share your articles across your social channels too. Once people start to comment and like your post, pay and boost it. It's a very effective way to spread your news.

Technical issue? Please email us at team@idomyownpr.com

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