Over 8 million people have seen a small business in the media that has used one of our DIY PR kits.


How are you different?

We're not a PR agency and we're not a course. We're here to show you how to get fast, free media exposure.

We're like the IKEA of PR - a simple process you can follow yourself. 

(Don't worry - if you get off track, our experts pop out of the box before you start swearing).

You can choose to follow our process completely solo and plenty of people do, however our most popular kits are the ‘done with you’ kits and you have three options. We would encourage you to go for an option with our support, as we know from experience that it will give you a greater chance of success.

How long does the process take?

First up, we are not a weekly course but rather we give you a process to follow. The length of time it takes really depends on you and how quickly you work through the steps. If you focus, you can get through the Launch Me kit in as little as five hours. We’ve broken everything down into modules so if you chose to do the Product Review module for example, you could have that completed and your product on its way to media within two hours.

Is everything included?

Yes, all templates, worksheets and up-to-date media contacts are included.

Do your kits work for B2C and B2B?

Yes absolutely. The kit work regardless of who you are targeting as the premise is the same. Our media list give you a good cross section of business and consumer media. We also teach you how to find contact details for your trade media if that’s important to the growth of your business.

(B2B = Business to Business. B2C = Business to Consumer)

How much access to an expert do I get?

Unsurprisingly, the more you spend, the more access to us you get! If you choose our solo kits, you will get our process to follow and all the templates and worksheets, but you will need to upgrade in order to get access advice from our experts.

If you buy Bronze, we will look at your case and respond with a video with our advice. If you buy Silver, you too get a video plus we look at your media materials and you get email support for 30 days to ask any questions you might have.

Gold gives you a one-on-one working session with us in our office, over video call or on the phone (your choice) as well as email and phone support for 30 days. We’ll also check your media materials. With the Boost Me Gold kit, you get a 20-minute Booster Session later in the year to discuss next steps and run through some fresh story ideas.

We also offer one-offs strategy sessions that can be purchased later down the track. As an example of price the 20 minute 1:1 Booster session costs $225 and a 45 minute 1:1 session costs $500.

If I buy the Launch Me Solo or the Boost Me Solo kits, can I buy a strategy session later?

No. Only Bronze, Silver or Gold users can buy sessions with us, however you can upgrade and that will give you time with our experts.

What if I’ve never done PR before?

We’ve created a simple, easy to follow online process. We’ve broken the training down into modules so you learn in bite-sized portions. We guide you through every step of the way and we teach you all you need to know about getting ready and approaching the media. If you follow our process, there’s absolutely no reason why you can’t do your own PR.

If you are at all concerned and you’d like a bit more hand-holding, you can choose our Bronze, Silver or Gold options which give you expert guidance with us to check you’re on the right track.

Here’s what current user, Ben Fletcher from Generate, said about the I Do My Own PR process:

“Within three hours, someone in our office with no prior experience was up to speed on how PR works and is now rolling out multiple stories. Highly recommend checking it out as this service is a great option for SME businesses that might not necessarily have the budget for an external PR firm.”

If I live outside of Australia will these kits still help me?

Absolutely. We include a section on how to create a media list from scratch and provide a template. The process is the same regardless of where you are in the world.

How up to date is the media list?

We update the list every two weeks.

Is it a one-off charge or a subscription?

You buy the kits in a single transaction; there is no monthly subscription. You have access to the Launch Me kit for four months and Boost Me for 12 months. The Boost Me kit is designed so you can create stories and get media coverage over the course of the year.

Do you offer a money-back guarantee?

Yes we do. If you purchase any of our kits and you don’t think it will benefit your business, we will refund you within 7 days of purchase. What’s more, if after working with you one-on-one, we don’t think PR is the best use of your time or money, we will refund you in full.

If you are at all unsure, you can take our free assessment and we will spend some time looking at your situation to give you an honest appraisal. Take our free assessment here:


How do I know if I have a story?

If you are launching for the first time, then the chances are you have backed yourself because you solve a problem no other company currently solves. That is a story and our Launch Me kit will help you solidify that story and present it in a way that the media will pick up on.

If you have already launched, our Boost Me kit is for companies that have gone beyond the launch phase and are now looking to maintain a profile in the media. In this kit, we help you find a story and we also show you four other ways to get in to the media that you may not have thought of.

If you are at all unsure, you can take our free assessment and we will spend some time looking at your situation to give you an honest appraisal. Take our free assessment here:


Do you offer discounts to NFP or Social Enterprises?

Yes. Please email us via the contacts page form to discuss.