Over 15 million people have seen a small business in the media that has used one of our DIY PR kits.

Over 15 million people have seen a small business in the media that has used one of our DIY PR kits.

GO FROM KNOWN TO
SUCCESS STORY

Just some of the media our users have got themselves into using our PR kits.

WHO IS BOOST ME FOR?

Your launch is just one of the great stories you can tell about your business. As you grow, share your news with the media. It will accelerate your growth and brand recognition. Boost Me introduces five other ways to get you in the media, helping you sustain the excitement and keep your growth trajectory on the up.

julia-Hill

"We’ve been in the media over 30 times since we started doing
our own PR nine months ago. This was one of the best decisions we ever made.
"

Julia Hill

Uses Boost Me to keep Luxe Walls in the media.
Generate

"We’re using the kit to create brand recognition and establish
ourselves as thought leaders
."

Ben Fletcher

Uses Boost Me to keep Generate in the media.
testi-family

"We appeared on the Channel 9 News, our web traffic shot up and it's stayed up. Way up. We've had the best sales month ever... We're running out of product!"

Aaron Telford

Uses Boost Me to keep Baxter Blue in the media.

“It’s always refreshing to hear directly from a business owner. Nobody can express the passion and give you the authentic insights and information on their market as a founder can.”

biz3

Paul Colgan, Editor-in-chief.

Follow our simple process. Get 1:1 access to us. We'll tell you what to say,
check everything & give you the right media contacts.

APPEARING IN THE MEDIA
IS A MASSIVE MILESTONE. IT FEELS GREAT AND SAYS YOU'RE ONE TO WATCH

Follow our simple process.
Get 1:1 access to us. We'll tell you what to say, check everything & give you the right media contacts.

8 REASONS PR WILL KEEP
YOUR MOMENTUM GOING

roll

Sales Starter

PR starts the sales conversation.
When people hear about your business in the press, they are more likely to trust what you’re selling. They arrive at your business with a credit card in hand.

2

Awareness

When your brand appears in the media, it naturally raises your profile. People hear about you and it puts you front of mind. The phone starts ringing and your web traffic shoots up. Now you just need to convert them.

3

Trust & credibility

People are far more willing to purchase a product reported on by trusted media. A story written by an independent journalist is so much more credible than an ad or social post ever could be.

 

4

As featured in

When you appear in the media, you can put the logos on your website like a badge of honour.

5

Google ranking

Google looks for genuine, trustworthy content so if a trade magazine mentions your company and links to your website then this will increase your ranking on Google too. 

6

Own your space

Your product can be better than anything your competitors have to offer, but if they beat you to the punch and capture the attention of the media first, then the territory is theirs.

7

Mass reach

Getting media coverage is like word of mouth on steroids. It’s like a friend’s recommendation but targeted to thousands of people at once.

8

It's free!

Unlike advertising, you don’t pay the media to write about you. If a journalist likes what you are about, they will run a story on you totally free of charge and that’s why it’s so powerful.

"The process is really simple.
They're seriously helpful."

Sam Davy. PARK Social Soccer

HOW IT WORKS

This kit shows you five different ways to get into the media so you have plenty of options for getting media coverage to use over the course of the year.

There are three packages - Bronze, Silver and Gold. We'll be by your side at the beginning and then lead through the process via modules and steps.

It’s easy to follow and we’ll give you all the worksheets and templates you need to help you along the way. We’ll even share our media contacts with you.

 

We’ll help you work out what your stories are for the year, how to go about pulling these stories together and if you choose Silver or Gold, we’ll even check your media materials for your first campaign.

And if as the year progresses you decide you want more time with us, you can always buy either an hour 1:1 session for AUD$575 or a 30 minute 1:1 session for AUD$337 with one of our PR experts. Sessions can face to face on the phone or webcam.

These are the modules you will use to get your business
in the media over next 12 months.

NEWS

Roll over to learn more

A news story is when you have something new to say like a new product launching,
a high profile staff member joining your company, new research to share, something topical or a quirky
angle. The key is your story must be new and interesting.

PRODUCT REVIEWS

Product reviews work best for businesses with physical
products that can be sent to the media to trial.

They also work really well for things like apps, services and experiences and are a great way of building trust
in your products and brand.

EVENTS

There are two kinds of events - ones that the public can attend and ones that are invitation only. Both can result in media coverage if approached in the right way.

GIFT GUIDES

Many publications run gift guides in the lead up to special occasions like Christmas and Father’s Day. As with product reviews, these work better for physical products and for things
like services and experiences eg spa treatments, 
paint-balling sessions, vouchers etc.

EXPERT OPINION

Positioning yourself as an expert is particularly effective if you have extensive experience in your field. Through giving your expert opinion on issues in your industry, you build the credibility of you as a thought leader and in turn your company and its products.

HAVE FULL 1:1 ACCESS TO US

We believe that having an expert on hand will give you the best chance of success.
That's why we've created the 'done-with-you' packages - you choose the level of
expert guidance you want.

BRONZE

FREE

ASSESSMENT

 

Before you commit, we're happy to give you a green or red light on whether PR could help your business. The last thing we want you to do is waste valuable time & money.

BRONZE

$997

1 x single payment  

50 media contacts  

Examples and tips  

Templates to copy  

Access to all 5 modules  

Updated media list  

Personalised video advice  

Media materials check

Email support 30 days

Phone support 30 days

1 x 20 min Booster Session:
(Phone or in person)

SILVER

$2047

1 x single payment  

75 media contacts  

Examples and tips  

Templates to copy  

Access to all 5 modules  

Updated media list  

1 on 1 working session  

Media materials check  

Email support (30 days)  

Phone support 30 days

1 x 20 min Booster Session:
(Phone or in person)

GOLD - Most Popular

$2597

1 x single payment  

Bespoke media contacts list  

Examples and tips  

Templates to copy  

Access to all 5 modules  

Updated media list  

1 on 1 working session  

Media materials check  

Email support (30 days)  

Phone support (30 days)  

1 x 20 min Booster Session:
(Phone or in person)  

All prices are quoted in Australian $. Prices do not include GST which will be added at checkout.

stripe 3

Money Back Guarantee
Our approach is refreshingly straight up & honest. If you purchase any kit and you don't think it will benefit your business, we will refund you within 7 days of purchase prior to any 1:1 session or time. If we also think after working with you 1:1 we don't think this is the best use of your time or money we will refund you in full. 

FROM UNKNOWN TO SUCCESS STORY IN UNDER 4 MONTHS

CASE STUDY: Luxe Walls

adam d

Adam D, Founder. Stampp

"As a start-up needing PR but with no big Budget, I Do My Own PR was a godsend.
1:1 service outstanding. Highly recommend these guys."

Julia Hill

Julia Hill, Founder. Luxe Walls

"Working with I Do My Own PR was one of the best decisions we made. The support is amazing!
28 pieces of coverage so far including TV & radio!"

aaron

Aaron Telford, Founder. Baxter Blue

"We appeared on the Channel 9 News. We've had the best sales month ever.
We're running out of product!"

pete

Pete Klestov, Co-founder. Local Mum

"Getting access to Jocelyne was amazing. She told us our pitch
and gave us the media contacts."

sam

Sam Davy, Chief Ball Officer. Soccer Park Social

 "These guys are super helpful. You only get one chance to
launch and you have to do it right."
 

ben

Ben Fletcher, Managing Director. Generate

 "Within three hours, someone in our office with no prior PR
experience was rolling out multiple stories."

dave gi

Dave Gibson, Co-founder. Hawkes Brewing Co

"They have totally demystified PR. Simple to use and loads of support.
We use them all the time as a sounding board."

Mark2

Mark McOnie, Founder. Branch Out

"Really appreciate the support, it's beyond what I expected
to be honest so I'm very grateful."

Kelly

Kelly Hartigan, Level Clothing

"Having real-time access to Jocelyne on the phone & email
as we launched to the media was amazing."

james

James Bruce, Founder. StrangeLove Beverage Co.

"It's a process I have gone back to again and again.
I recommend it without any hesitation!"

sarah

Sarah Donges, Founder. Box For Monkey's

"They are incredibly honest about what they can do for your business.
You get targeted ideas rather than a blanket approach with no results. "

mario

Mario Augusto, Founder. Purposit

"These guys are super helpful and seriously connected."

BENEFITS OF OUR KITS

PROVEN PROCESS

A step by step process that shows you how to get free publicity.

MEDIA CONTACTS

We'll share the right contacts with you. It's about quality, not quantity.

1:1 HAND HOLDING

World-class experts on hand to help you at the crucial parts.

COST EFFECTIVE

Our kits offer a solution to fit your budget.

MONEY BACK GUARANTEE

If it's not going to benefit your business we'd rather sleep easy and give you a refund.

SIMPLICITY

When things are simple, they're easy to follow. Everything is split into modules.

YOU PICK THE PACE

We've had clients reach out to the media within 5 hrs. You pick how quickly you want to go.

RIGHT FIRST TIME

Don't waste your valuable time second-guessing. 

REMOVE THE RISK.

Before you commit, we're happy to give you a green or red light on whether PR and our service could help your business. The last thing we want you to do is to waste valuable time & money.

The Tramway Substation, 10 Hancock Street, Rozelle, Sydney, NSW, Australia.
© 2018. I Do My Own PR. All rights reserved. ABN 12 167 892 613