Over 22 million people have seen a small business in the media that has used one of our DIY PR kits.
Over 22 million people have seen a small business in the media that has used one of our DIY PR kits.
SEE HOW JULIA USES BOOST TO KEEP HER BUSINESS IN THE MEDIA
Who is Boost Me for? As you grow, share your news with the media. It will accelerate your growth and brand recognition.
Boost Me introduces five other ways to get you in the media, helping you sustain the excitement and keep your growth trajectory on the up. You can buy additional slots of time with us whenever you need it. We can be with you every step of the way.
Some of Julia's coverage
SEE HOW JULIA USES BOOST TO STAY IN THE MEDIA
Who is Boost Me for? As you grow, share your news with the media. It will accelerate your growth and brand recognition.
Boost Me introduces five other ways to get you in the media, helping you sustain the excitement and keep your growth trajectory on the up. You can buy additional slots of time with us whenever you need it. We can be with you every step of the way.
Some of Julia's coverage
HOW IT WORKS
This kit shows you five different ways to get into the media so you have plenty of options for getting media coverage to use over the course of the year.
There are three packages - Bronze, Silver and Gold. We'll be by your side at the beginning and then lead through the process via modules and steps.
It’s easy to follow and we’ll give you all the worksheets and templates you need to help you along the way. We’ll even share our media contacts with you.
We’ll help you work out what your stories are for the year, how to go about pulling these stories together and if you choose Silver or Gold, we’ll even check your media materials for your first campaign.
And if as the year progresses you decide you want more time with us, you can always buy either an hour 1:1 session for AUD$575 or a 30 minute 1:1 session for AUD$337 with one of our PR experts. Sessions can face to face on the phone or webcam.
THE PROCESS
THE PROCESS
The process is run online, so you work around your own schedule.
It's easy to follow and it's quick - we've had users reach out to the media within 4 hours of logging in for the first time.
The process is built for success so you also get one-on-one time with one of our experts to guide you through.
Below is how Luxe Walls founder Julia went through the Gold process to keep her business in the media.
1
Julia filled in the Discovery Worksheet.
She emailed it to us - this told us everything we needed to know about her business.
45 mins of Julia's time
2
Media contacts
We prepared a media list just for Julia. It included every journalist, show producer or presenter we thought he should talk to. We provided the contact details for each.
3
1:1 session.
At the end of the session, Julia knew her lead story and which modules she could use over the year.
Sessions are in person, on the phone or via webcam.
1 hour - together
4
Worked through the 3 Step online process.
Julia downloaded the templates & prepared her media materials. She emailed them to us to check.*
3 hours of Julia's time
5
Time to reach out to the media.
Julia was then ready to begin her media outreach.
As part of the package, we gave her a bespoke media contact list with just the right journalists for her business. She got 30 days phone & email support from Jocelyne while she approached the media. Julia loved this as we advised her in real-time, it greatly increased her chances of success.
60 mins of Julia's time
(and support from us)
Coverage results
7
Follow up session
Julia came into see us for her 20-minute planning session.
We used this time to plan out potential new ways she could get Luxe Walls in the media.
20 mins of Julia's time
8
Uses kit again and again
Julia constantly uses the kit to prepare her stories and to access the updated media list. Throughout the year, when Julia wants extra time with us, she buys a session from the online shop - 30min ($337) or 60 min ($597).
1 hour - together
^Bronze gets a 20 min call. Silver 30 mins and Gold 60 mins *We only check materials and give 30 days support on Silver & Gold. Every kit gets our media list. Gold gets a bespoke media list.
TAKE OUR FREE ASSESSMENT
Our users have appeared in these media. You could too.
Will doing your own PR help your business get valuable media exposure?
We’ll only work with you if we think the answer’s “YES”.
TAKE OUR FREE ASSESSMENT
Our users appeared in these media. You could too. Will doing your own PR help your business get valuable media exposure? We’ll only work with you if we think the answer’s “YES".
PRICING
We believe that having an expert on hand will give you the best chance of success.
That's why we've created the 'done-with-you' packages - you choose the level of
expert guidance you want.
We believe that having an expert on hand will give you the best chance of success. You choose the level of expert guidance you want.
All prices are quoted in Australian $. Prices do not include GST which will be added at checkout.
These are the modules you will use to get your business
in the media over next 12 months.
These are the modules you will use to get your business in the media over next 12 months.
NEWS
Roll over to learn more
A news story is when you have something new to say like a new product launching,
a high profile staff member joining your company, new research to share, something topical or a quirky
angle. The key is your story must be new and interesting.
PRODUCT REVIEWS
Product reviews work best for businesses with physical
products that can be sent to the media to trial.
They also work really well for things like apps, services and experiences and are a great way of building trust
in your products and brand.
EVENTS
There are two kinds of events - ones that the public can attend and ones that are invitation only. Both can result in media coverage if approached in the right way.
GIFT GUIDES
Many publications run gift guides in the lead up to special occasions like Christmas and Father’s Day. As with product reviews, these work better for physical products and for things
like services and experiences eg spa treatments,
paint-balling sessions, vouchers etc.
EXPERT OPINION
Positioning yourself as an expert is particularly effective if you have extensive experience in your field. Through giving your expert opinion on issues in your industry, you build the credibility of you as a thought leader and in turn your company and its products.
8 REASONS PR WILL KEEP
YOUR MOMENTUM GOING
Sales Starter
PR starts the sales conversation.
When people hear about your business in the press, they are more likely to trust what you’re selling. They arrive at your business with a credit card in hand.
Awareness
When your brand appears in the media, it naturally raises your profile. People hear about you and it puts you front of mind. The phone starts ringing and your web traffic shoots up. Now you just need to convert them.
Trust & credibility
People are far more willing to purchase a product reported on by trusted media. A story written by an independent journalist is so much more credible than an ad or social post ever could be.
As featured in
When you appear in the media, you can put the logos on your website like a badge of honour.
Google ranking
Google looks for genuine, trustworthy content so if a trade magazine mentions your company and links to your website then this will increase your ranking on Google too.
Own your space
Your product can be better than anything your competitors have to offer, but if they beat you to the punch and capture the attention of the media first, then the territory is theirs.
Mass reach
Getting media coverage is like word of mouth on steroids. It’s like a friend’s recommendation but targeted to thousands of people at once.
It's free!
Unlike advertising, you don’t pay the media to write about you. If a journalist likes what you are about, they will run a story on you totally free of charge and that’s why it’s so powerful.
BENEFITS OF OUR KITS
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