31+ million people have seen a small business in the media that has used one of our DIY PR kits.

PEOPLE NOW SEE US AS INDUSTRY EXPERTSWE GOT ON TV. OUR SALES WENT UP 67%INSANE ROI. WE'VE HAD OVER 35 PIECES OF COVERAGE1.7 MILLION MORE PEOPLE KNOW ABOUT US NOWOUR WEBSITE WENT FROM 12 HITS A DAY TO 400

DOING YOUR OWN PR DOES AMAZING THINGS

WE ENDED UP ON BREAKFAST TV & RADIOTHE SALES CALLS STARTED AT 5.34AMINSANE ROI. OVER 35 PIECES OF COVERAGEFROM UNKNOWN TO EVERYONE KNOWING ABOUT USWE SOLD OUT AFTER A PRODUCT REVIEW

APPEARING IN THE MEDIA DOES AMAZING THINGS

SEE HOW JULIA USES BOOST TO KEEP HER BUSINESS IN THE MEDIA

Who is Boost Me for? As you grow, share your news with the media. It will accelerate your growth and brand recognition.

Boost Me introduces five other ways to get you in the media, helping you sustain the excitement and keep your growth trajectory on the up. You can buy additional slots of time with us whenever you need it. We can be with you every step of the way.

Some of Julia's coverage

SEE HOW JULIA USES BOOST TO STAY IN THE MEDIA

Who is Boost Me for? As you grow, share your news with the media. It will accelerate your growth and brand recognition.

Boost Me introduces five other ways to get you in the media, helping you sustain the excitement and keep your growth trajectory on the up. You can buy additional slots of time with us whenever you need it. We can be with you every step of the way.

Some of Julia's coverage

HOW IT WORKS

This kit shows you five different ways to get into the media so you have plenty of options for getting media coverage to use over the course of the year.

There are three packages - Bronze, Silver and Gold. We'll be by your side at the beginning and then lead through the process via modules and steps.

It’s easy to follow and we’ll give you all the worksheets and templates you need to help you along the way. We’ll even share our media contacts with you.

 

We’ll help you work out what your stories are for the year, how to go about pulling these stories together and if you choose Silver or Gold, we’ll even check your media materials for your first campaign.

And if as the year progresses you decide you want more time with us, you can always buy either an hour 1:1 session for AUD$575 or a 30 minute 1:1 session for AUD$337 with one of our PR experts. Sessions can face to face on the phone or webcam.

THE PROCESS

THE PROCESS

The process is run online, so you work around your own schedule.
It's easy to follow and it's quick - we've had users reach out to the media within 4 hours of logging in for the first time.
The process is built for success so you also get one-on-one time with one of our experts to guide you through.

Below is how Luxe Walls founder Julia went through the Gold process to keep her business in the media. 

1

Julia filled in the Discovery Worksheet.
She emailed it to us - this told us everything we needed to know about her business.

45 mins of Julia's time

2

Media contacts

We prepared a media list just for Julia. It included every journalist, show producer or presenter we thought he should talk to. We provided the contact details for each. 

3

1:1 session.
At the end of the session, Julia knew her lead story and which modules she could use over the year.  
Sessions are in person, on the phone or via webcam.

1 hour - together

 

4

Worked through the 3 Step online process.
Julia downloaded the templates & prepared her media materials. She emailed them to us to check.*

3 hours of Julia's time

5

Time to reach out to the media.
Julia was then ready to begin her media outreach.

As part of the package, we gave her a bespoke media contact list with just the right journalists for her business. She got 30 days phone & email support from Jocelyne while she approached the media. Julia loved this as we advised her in real-time, it greatly increased her chances of success.

60 mins of Julia's time
(and support from us)

Coverage results

7

Follow up session

Julia came into see us for her 20-minute planning session.

We used this time to plan out potential new ways she could get Luxe Walls in the media. 

20 mins of Julia's time

8

Uses kit again and again

Julia constantly uses the kit to prepare her stories and to access the updated media list. Throughout the year, when Julia wants extra time with us, she buys a session from the online shop - 30min ($337) or 60 min ($597).

1 hour - together

^Bronze gets a 20 min call. Silver 30 mins and Gold 60 mins *We only check materials and give 30 days support on Silver & Gold. Every kit gets our media list. Gold gets a bespoke media list.

DO YOU QUALIFY TO WORK WITH US?

Our users have appeared in these media. You could too.
Will doing your own PR help your business get valuable media exposure?
We’ll only work with you if we think the answer’s “YES”.

DO YOU QUALIFY TO WORK WITH US?

Our users appeared in these media. You could too. Will doing your own PR help your business get valuable media exposure? We’ll only work with you if we think the answer’s “YES".

PRICING

We believe that having an expert on hand will give you the best chance of success.
That's why we've created the 'done-with-you' packages - you choose the level of
expert guidance you want.

We believe that having an expert on hand will give you the best chance of success. You choose the level of expert guidance you want.

BRONZE

$997

1 x single payment  

50 media contacts  

Examples and tips  

Templates to copy  

Access to all 5 modules  

Updated media list  

Personalised video advice  

Media materials check

Email support 30 days

Phone support 30 days

1 x 20 min Booster Session:
(Phone or in person)

SILVER

$2047

1 x single payment  

75 media contacts  

Examples and tips  

Templates to copy  

Access to all 5 modules  

Updated media list  

1 on 1 working session  

Media materials check  

Email support (30 days)  

Phone support 30 days

1 x 20 min Booster Session:
(Phone or in person)

GOLD - Most Popular

$2597

1 x single payment  

Bespoke media contacts list  

Examples and tips  

Templates to copy  

Access to all 5 modules  

Updated media list  

1 on 1 working session  

Media materials check  

Email support (30 days)  

Phone support (30 days)  

1 x 20 min Booster Session:
(Phone or in person)  

All prices are quoted in Australian $. Prices do not include GST which will be added at checkout.

stripe 3

Money Back Guarantee
Our approach is refreshingly straight up & honest. If you purchase any kit and you don't think it will benefit your business, we will refund you within 7 days of purchase prior to any 1:1 session or time. If we also think after working with you 1:1 we don't think this is the best use of your time or money we will refund you in full. 

These are the modules you will use to get your business
in the media over next 12 months.

These are the modules you will use to get your business in the media over next 12 months.

NEWS

Roll over to learn more

A news story is when you have something new to say like a new product launching,
a high profile staff member joining your company, new research to share, something topical or a quirky
angle. The key is your story must be new and interesting.

PRODUCT REVIEWS

Product reviews work best for businesses with physical
products that can be sent to the media to trial.

They also work really well for things like apps, services and experiences and are a great way of building trust
in your products and brand.

EVENTS

There are two kinds of events - ones that the public can attend and ones that are invitation only. Both can result in media coverage if approached in the right way.

GIFT GUIDES

Many publications run gift guides in the lead up to special occasions like Christmas and Father’s Day. As with product reviews, these work better for physical products and for things
like services and experiences eg spa treatments, 
paint-balling sessions, vouchers etc.

EXPERT OPINION

Positioning yourself as an expert is particularly effective if you have extensive experience in your field. Through giving your expert opinion on issues in your industry, you build the credibility of you as a thought leader and in turn your company and its products.

8 REASONS PR WILL KEEP
YOUR MOMENTUM GOING

roll

Sales Starter

PR starts the sales conversation.
When people hear about your business in the press, they are more likely to trust what you’re selling. They arrive at your business with a credit card in hand.

2

Awareness

When your brand appears in the media, it naturally raises your profile. People hear about you and it puts you front of mind. The phone starts ringing and your web traffic shoots up. Now you just need to convert them.

3

Trust & credibility

People are far more willing to purchase a product reported on by trusted media. A story written by an independent journalist is so much more credible than an ad or social post ever could be.

 

4

As featured in

When you appear in the media, you can put the logos on your website like a badge of honour.

5

Google ranking

Google looks for genuine, trustworthy content so if a trade magazine mentions your company and links to your website then this will increase your ranking on Google too. 

6

Own your space

Your product can be better than anything your competitors have to offer, but if they beat you to the punch and capture the attention of the media first, then the territory is theirs.

7

Mass reach

Getting media coverage is like word of mouth on steroids. It’s like a friend’s recommendation but targeted to thousands of people at once.

8

It's free!

Unlike advertising, you don’t pay the media to write about you. If a journalist likes what you are about, they will run a story on you totally free of charge and that’s why it’s so powerful.

adam d

Adam D, Founder. Stampp

"As a start-up needing PR but with no big Budget, I Do My Own PR was a godsend.
1:1 service outstanding. Highly recommend these guys."

Julia Hill

Julia Hill, Founder. Luxe Walls

"Working with I Do My Own PR was one of the best decisions we made. The support is amazing!
28 pieces of coverage so far including TV & radio!"

aaron

Aaron Telford, Founder. Baxter Blue

"We appeared on the Channel 9 News. We've had the best sales month ever.
We're running out of product!"

pete

Pete Klestov, Co-founder. Local Mum

"Getting access to Jocelyne was amazing. She told us our pitch
and gave us the media contacts."

sam

Sam Davy, Chief Ball Officer. Soccer Park Social

 "These guys are super helpful. You only get one chance to
launch and you have to do it right."
 

ben

Ben Fletcher, Managing Director. Generate

 "Within three hours, someone in our office with no prior PR
experience was rolling out multiple stories."

dave gi

Dave Gibson, Co-founder. Hawkes Brewing Co

"They have totally demystified PR. Simple to use and loads of support.
We use them all the time as a sounding board."

Mark2

Mark McOnie, Founder. Branch Out

"Really appreciate the support, it's beyond what I expected
to be honest so I'm very grateful."

Kelly

Kelly Hartigan, Level Clothing

"Having real-time access to Jocelyne on the phone & email
as we launched to the media was amazing."

james

James Bruce, Founder. StrangeLove Beverage Co.

"It's a process I have gone back to again and again.
I recommend it without any hesitation!"

sarah

Sarah Donges, Founder. Box For Monkey's

"They are incredibly honest about what they can do for your business.
You get targeted ideas rather than a blanket approach with no results. "

mario

Mario Augusto, Founder. Purposit

"These guys are super helpful and seriously connected."

adam d

Adam D, Founder. Stampp

"As a start-up needing PR but with no big Budget, I Do My Own PR was a godsend. 1:1 service outstanding. Highly recommend these guys."

Julia Hill

Julia Hill, Founder. Luxe Walls

"Working with I Do My Own PR was one of the best decisions we made. The support is amazing! 35 pieces of coverage so far including TV & radio!"

aaron

Aaron Telford, Founder. Baxter Blue

"We appeared on the Channel 9 News. We've had the best sales month ever. We're running out of product!"

pete

Pete Klestov, Co-founder. Local Mum

"Getting access to Jocelyne was amazing. She told us our pitch and gave us the media contacts."

sam

Sam Davy, Chief Ball Officer. Soccer Park Social

 "75 sales within 48 hours of our first try"
 

ben

Ben Fletcher, Managing Director. Generate

 "Within three hours, someone in our office with no prior PR experience was rolling out multiple stories."

dave gi

Dave Gibson, Co-founder. Hawkes Brewing Co

"They have totally demystified PR. Simple to use and loads of support. We use them all the time as a sounding board."

Mark2

Mark McOnie, Founder. Branch Out

"Really appreciate the support, it's beyond what I expected to be honest so I'm very grateful."

Kelly

Kelly Hartigan, Level Clothing

"Having real-time access to Jocelyne on the phone & email as we launched to the media was amazing."

james

James Bruce, Founder. StrangeLove Beverage Co.

"It's a process I have gone back to again and again. I recommend it without any hesitation!"

sarah

Sarah Donges, Founder. Box For Monkey's

"They are incredibly honest about what they can do for your business. You get targeted ideas rather than a blanket approach with no results. "

mario

Mario Augusto, Founder. Purposit

"These guys are super helpful and seriously connected."

BENEFITS OF OUR KITS

PROVEN PROCESS

A step by step process that shows you how to get free publicity.

MEDIA CONTACTS

We'll share the right contacts with you. It's about quality, not quantity.

1:1 HAND HOLDING

World-class experts on hand to help you at the crucial parts.

COST EFFECTIVE

Our kits offer a solution to fit your budget.

MONEY BACK GUARANTEE

If it's not going to benefit your business we'd rather sleep easy and give you a refund.

SIMPLICITY

When things are simple, they're easy to follow. Everything is split into modules.

YOU PICK THE PACE

We've had clients reach out to the media within 5 hrs. You pick how quickly you want to go.

RIGHT FIRST TIME

Don't waste your valuable time second-guessing. 

The Tramway Substation, 10 Hancock Street, Rozelle, Sydney, NSW, Australia.
© 2018. I Do My Own PR. All rights reserved. ABN 12 167 892 613