This module is about building stories that the media will want to
run and working out what yours is.
A story is when you have something new to say like a new product launching, a high profile staff member joining your company, new research to share, something topical or a quirky angle.
Your story must be what we call newsworthy i.e. new and interesting to the media outlet’s audience.
Work through Step 1, then progress to Step 2 to construct your story and draft your media materials and then in Step 3, you will build your media list and we’ll teach you how to reach out to the media.
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