This module is about building stories that the media will want to
run and working out what yours is.

A story is when you have something new to say like a new product launching, a high profile staff member joining your company, new research to share, something topical or a quirky angle.

Your story must be what we call newsworthy i.e. new and interesting to the media outlet’s audience.

Work through Step 1, then progress to Step 2 to construct your story and draft your media materials and then in Step 3, you will build your media list and we’ll teach you how to reach out to the media.


Start at Step 1 and work your way through

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