Product reviews work best for businesses with physical products that can be sent to the media to trial.

They also work really well for things like apps, services and experiences and are a great way of building trust in your products and brand.

While some media outlets will be more interested in a story angle, others simply want to get their hands on product to trial and review, so you should work out which ones are likely to review your product and get it out to them as soon as you can.

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