This module is about building stories that the media will want to
run and working out what yours is.
A news story is when you have something new to say like a new product launching, a high profile staff member joining your company, new research to share, something topical or a quirky angle.
Your story must be what we call newsworthy i.e. new and interesting to the media outlet’s audience.
We will have talked about your strongest angle in our session, so now you just need to work through the three steps.
In the first step you will quickly learn the theory, in the second you will create your media materials and the third you will reach out to media.
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