In this step, we will talk about how to get your product into the gift guides that the media run for certain occasions like Father’s Day, Christmas and Mother’s Day.
Obviously this works better for some businesses than others i.e. those with physical products, but it also works really well for things like services and experiences e.g. spa treatments and paint-balling sessions.
Many publications, both online and print and even some TV programs, run gift guides that come out a few weeks before each seasonal occasion. While these guides are highly competitive, it’s worth a try if you have a good gifting product.
Gift guides are focused on the receiver primarily i.e.:
- Gifts for children
- Gifts for mum/dad
- Gifts for the sporty person
- Gifts for the foodie
- Gifts for the health conscious
- Luxury gift guides
- Gifts for someone who has everything
- Quirky gifts
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