This method of generating media coverage is particularly effective
for those who have extensive experience in their field.
It really doesn’t matter what field it is, just that you feel comfortable advising others.
This module is different to the others as it’s about building the credibility of you as a person and not just your company and its products. It’s about raising your profile within your industry.
And that means that the audience you will target will not always be your immediate customers.
Obviously it’s an added bonus if your customers are within the industry.
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