

In this step, we’ll help you find your expert issues and guest post topics.
We’ll give you tips on how to create your own guest posts and show you how to go about communicating your expert opinion to media.
This time it’s not about drafting a media release or a fact sheet (although if you have a fact sheet that you have written for another story, you can use it),
but rather it’s about preparing bespoke content for individual titles.
It will either be a pitch email with your opinion outlined clearly or it will be a finished article in the form of a guest post.
You may be thinking that surely no-one would be interested in what you’ve got to say about your boring job, but you’d be wrong.
You are no doubt a font of knowledge and you don’t even know it.
- You could run a business that requires extensive warehousing solutions
- Or you’ve researched & used every distribution and logistics company possible to handle your mail outs to customers
- Or you’ve made your fair share of mistakes building your own website
- Or you now know the right way to find an offshore factory based on your own experience of trial and error
Whatever it is, I guarantee other small businesses in the same situation would love to learn from you.
Take that experience and draft your top five tips on that subject all the while keeping small businesses in mind.
Please don't progress to Step 3 until you have read everything.
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