events step 2

In this step, we’ll tell you what you need to draft to send to the media.
For events, you really only need a media release and some photos to run with
any listings that appear.


First you need to think about the key points about your event that you need to get across in your media release.

We’ve created a worksheet to help you figure out what your key messages are.

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Drafting a media release is a good idea when you are hosting an event as it’s a great way to get all the information you need to communicate down in one place in a succinct way.

You can use it to announce the event, ‘convince’ people to come as well as explaining what will happen at the event, who will be present, where it will be, whether it’s free or how much it costs to attend and where to buy tickets.

Download the media release template and follow the prompts to create your own.

Your release should never be more than two pages. If you can keep it to one page even better.

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You need to think about what images you will supply the media to illustrate your event. It can be tricky if this is the first time you’re hosting the event and you don’t have any imagery from past events to use.

If you have held other, similar events, then pick a few that best sum up what will happen and make it look enticing and exciting.

If you don’t have any images, you can use the logo for your event if absolutely necessary but try to think wider – could you use a photo of a person that will be speaking at your event, or a group of products that will be on show eg food, bottles of wine, vinyl, a rack of clothes – whatever it is that people will be able to buy or experience. Even better, set something simple up in advance and take some shots.

A nice image that captures what your event is about

Screenshot 2017-11-29 12.23.05

An image that shows off the product your promoting

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An image of the headline act

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  • Don’t send massive files – reduce them down to around 1-2MB and 300dpi for print.
  • Try to have a selection of images so you can send different ones to different media.
  • Online publications prefer landscape images as they fit better with their designs.
  • Provide a link to a Dropbox folder or similar from which media can download the images.
    Consider using to reduce and customise the name of the link.

Please don't progress to Step 3 until you have completed your key messages and media release.

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