In this step, we will walk you through the kind of media coverage
you can expect to get from hosting an event.
Private Launch Event
If you are launching a new product or service, it’s natural to assume you should have an event of some description to mark the occasion. And in some ways you’d be right, however before you go ahead, you need to think very carefully about what you want to achieve from hosting your event.
Simply having a party will not necessarily get you media coverage, however it will give you an opportunity to get your product in front of a number of influential people in one go which could in turn lead to good product review coverage.
This is particularly important if you have a food or drink product you want people to trial or you want to show the media how your product works.
It goes without saying that to get the media to review your product on the back of hosting an event means you have to invite them.
Consider inviting your customers (eg retailers or distributors that will sell your product) to these events so you can kill two birds with one stone.
Holding an event that anyone can come to is a great way of drumming up some media coverage and raising awareness of your brand.
You run a local market and you want more people to come along, so you might hold a one-off event to showcase what you sell eg. a second hand clothes market might hold a vintage fashion show; an antiques market might hold an antiques roadshow event to which people can bring their antiques to be valued.
You make a craft gin, so you might host an evening of food paired with your gin at a good restaurant and sell tickets.
You sell a kids activities monthly subscription box, so you might run a kids activities day in the school holidays in your local area in which kids get to sample what goes in your box. It could become so popular that it turns into a regular gig that you tour around the country.
Whatever you do, if you can find or create an event that fits naturally with your product and you have the time and budget to pull it off, then it makes sense.
You can promote the event through the ‘planner’ and ‘what’s on’ sections of the relevant media local to the event.
In addition, if you have interesting people/experts speaking at or hosting the event, you can offer them up for interviews ahead of the event taking place to showcase what people can expect at your event.
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