Over 15 million people have seen a small business in the media that has used one of our DIY PR kits.
sad face


Well if I’m honest, I’m not sure that I am working responsibly all of the time. I mean look at me – I’m writing this blog post at 2am because my mind just won’t switch off!

The mental health of founders is no laughing matter; it’s very real. The long days, lying awake at night thinking, problem solving every minute of the day, never taking proper downtime even on holiday. It’s not good.

As a business owner there are times when you wonder if you have the strength and energy to go on. There are days when you get up and think about chucking it in. We know – we’ve been there!

There’s a University of California Medical School study from 2015 that is often quoted when talking about the mental health of startup founders. It discovered that 49% of founders had self-reported mental health conditions. A history of depression was reported from 30% of founders, which is almost twice as high as for the general population in Australia.

I reckon I’ve spoken to around 500 founders since starting this business. I’ve listened to them all. I’ve heard the challenges, I’ve felt the pain and I’ve understood the desperation. I’ve celebrated the wins with a lot and felt a sense of pride when our users get themselves in the media time and time again. I don’t know about them, but it certainly boosts my morale seeing them in the press.

It takes guts to back yourself. It’s a bumpy and nerve-wracking road but I know I wouldn’t swap back to the one most travelled.

What helps us on our journey is taking a few sanity checks now and again. It’s what’s inspired us to start what we’re calling a ‘work responsibly initiative’.

Facebook 1200x628_ Sanity Tips

Each week we’ll share one of our sanity tips on our Instagram and Facebook. We’re not brilliant at sticking to them ourselves, but we’re going to make a conscious effort to do better and take better care of ourselves.

Our first tip is to ‘WALK OFF THE JOB’ – get up and go for a walk every hour if you can, even if it’s just for a walk around the block without your phone. Have a good look around and see what you notice when you’re not glued to your phone.

Happy wandering!



Our mission

To bring well deserved business fame, sales leads and oxygen to ambitious small businesses.

How we're different

We're not a PR agency and we're not a course.
We're like the IKEA of PR with a twist - you follow our quick simple process with everything included and build it yourself. 

(Don't worry - you get access to an expert to guide you and check
before you start swearing).


“Using I Do My Own PR was one of the best decisions we made.
We’ve been in the media 20 times since we started doing our own PR four months ago. The media now rings us to feature our products. Business is good.”

Julie Hill. Luxewalls